Backpack Statistics [2024]: Shopper, Product & Progress Knowledge

As extra individuals are shopping for backpacks for quite a lot of makes use of, the trade is turning into extra aggressive, with manufacturers vying for market share.

A couple of manufacturers, like JanSport, have turn out to be family names, however many smaller startups are starting to make critical inroads out there.

Listed here are the important thing backpack model statistics from our analysis.

High Backpack Manufacturers by Google Search Quantity

One technique to examine the highest backpack manufacturers is by search quantity. Whereas this isn’t an ideal metric for income or variety of backpacks offered, it’s an correct technique to gauge the curiosity and model consciousness in a specific model.

I did in-depth Google search evaluation to seek out the manufacturers with the very best search quantity on Google. As a result of most of the manufacturers promote extra merchandise than simply backpacks (like Nike, for whom backpacks are merely an adjunct product), I used search phrases that embrace the phrase “backpack” or “backpacks” (whichever ranked larger).

The desk beneath reveals the highest 20 backpack manufacturers rated by Google search quantity.

Curiously, of the highest 10 manufacturers by search quantity, solely 3 specialize particularly in backpacks. Most of the high manufacturers are attire corporations which have constructed out backpack product strains (Nike, Lululemon, and Adidas).

Inside this high 20 record, there’s a variety of journey, city, and out of doors manufacturers.

The undisputed chief of the pack is JanSport, which has greater than double the search quantity of Nike backpacks in second place. This is smart in case you’ve spent a lot time in a college or faculty campus and paid consideration to the backpack manufacturers. That little JanSport patch is in every single place.

High Backpack Manufacturers by Class

Backpacks may be divided into three broad classes: on a regular basis backpacks (which incorporates faculty, laptop computer, and commuting baggage), journey backpacks, and out of doors backpacks. The desk beneath reveals the 5 hottest manufacturers in every class.

Word that The North Face seems in each the on a regular basis and out of doors backpack lists. Whereas The North Face initially began as an outside gear firm, it has broadened its product vary to incorporate quite a lot of day by day carry backpacks for varsity, commuting, journey, and laptop computer carry. This introduced the model extra into the mainstream.

It’s additionally value noticing that JanSport and The North Face are each owned by the identical mother or father firm: VF, which additionally controls Timberland and Eastpak. Between its assorted manufacturers, VF accounts for 55% of backpack gross sales within the US, according to the New York Times.

Backpack Model Manufacturing facility Places

I analyzed 82 of the world’s hottest backpack manufacturers to seek out their manufacturing facility areas and see how backpack manufacturing is distributed across the globe. Some manufacturers personal a single manufacturing facility and carry out all product meeting beneath one roof. Others contract out to dozens and even tons of of factories world wide to make their merchandise.

The chart beneath reveals the proportion of manufacturers that depend on factories in every area.

Unsurprisingly, Asia has the very best focus of backpack manufacturing by far, with 82.9% of manufacturers utilizing manufacturing services in Asian nations. China, Vietnam, and the Philippines account for almost all of backpack manufacturing in Asia.

28% of manufacturers have some manufacturing in america, whereas solely 9.8% manufacture completely within the US. For a lot of of those manufacturers (like GORUCK and Hyperlite Mountain Gear), “made within the USA” is considered one of their main advertising and marketing claims.