JetBlue is coming full circle.
The airline introduced Wednesday that longtime airline trade vet Marty St. George will be part of the service as its new president later this month. St. George replaces Joanna Geraghty as she takes over the top job from outgoing CEO Robin Hayes.
St. George, who has greater than 30 years of expertise within the trade, most lately served as chief business officer at Santiago, Chile-based LATAM Airways. He joined that service in 2020.
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Most notably, St. George spent 13 years of his profession at JetBlue, from 2006 by 2019. He held quite a lot of roles throughout community planning, advertising and marketing and business features, together with 4 years as govt vice chairman and chief business officer.
St. George was concerned with growing and deploying JetBlue’s premium Mint product and, in response to the airline, was “a key architect of the service’s focus metropolis technique.”
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“I am energized to be returning to JetBlue at this pivotal time in its historical past,” St. George mentioned in a statement. “JetBlue has extremely passionate individuals and the most effective manufacturers within the trade. I am wanting to get to work to assist drive the enterprise ahead for the advantage of our crewmembers, clients, and house owners alike.”
Earlier than becoming a member of JetBlue, St. George held quite a lot of community planning and advertising and marketing roles at United Airways and US Airways.
And previous to LATAM, St. George frolicked consulting and served Norwegian Air Shuttle as interim chief business officer, expertise that’s prone to come in useful as JetBlue continues to increase its semi-low-cost mannequin across the Atlantic.
St. George returns to JetBlue at a pivotal time for the airline because it struggles to return to profitability and reconfigures its plans following the court-ordered dissolution of its partnership with American Airlines and acquisition of Spirit Airlines.
Within the new position, St. George will oversee JetBlue Journey Merchandise, a direct gross sales channel for add-ons like inns and rental automobiles that the airline more and more sees as a serious development space.
St. George begins at JetBlue on Feb. 26.
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