One of many prime causes Marriott’s Westin model has a loyal following simply acquired a glow-up.
The Heavenly Mattress present in each Westin Hotels & Resorts visitor room and suite has a next-generation mannequin rolling out this week. The mattress’s refreshed look features a plush-top mattress that includes temperature-regulating, gel-infused reminiscence foam.
The linens are actually created from hypoallergenic supplies, and the brand new cover is designed to maintain visitors cool for a greater night time’s sleep. The Heavenly Mattress’s all-white aesthetic of the previous was tweaked to now embrace a charcoal blanket and piping on pillows to provide a refined, residential vibe.
Brian Povinelli, senior vice chairman and international head of promoting and model at Marriott Worldwide, mentioned in a statement:
“In a tradition that has lengthy glorified busyness and productiveness, Westin is aware of {that a} good night time’s sleep is paramount to visitors’ general well-being, which is why our iconic Heavenly Mattress has resonated with vacationers for many years. Understanding the devoted fanbase the legacy mattress has garnered over time; our aim was to hear and thoroughly evaluate each side of the visitor and affiliate expertise, guaranteeing every replace was each intentional and impactful. We’re assured that it’ll exceed the expectations of each loyal and future Westin visitors throughout the globe and once more elevate the bar for the consolation of our visitors.”
Westin’s Heavenly Mattress has been extensively seen within the business as a sport changer in lodge bedding since its 1999 debut. Modeled after Westin’s then-parent firm Starwood Accommodations & Resorts CEO Barry Sternlicht’s mattress at residence, the Heavenly Mattress at launch wowed visitors with a strict formulation: pillow-top mattress, white down blanket, three crisp white sheets, a white comforter and cover, and 5 white pillows.
Photographs of the subsequent era of the Heavenly Mattress present solely 4 pillows, however they’re fluffy and will nonetheless do the trick.
Whereas the Heavenly Mattress boosted Westin’s profile with vacationers, it additionally pressured the broader lodge business to do higher on the bedding entrance. Bear in mind these icky polyester blankets that was once prevalent on lodge beds? Yeah, I am making an attempt to overlook that, too. However take into consideration how clear white linens and extra comfy mattresses are at this time’s customary. You possibly can thank Westin for that.
“The motive within the lodge enterprise was to chop corners on the beds, and all of us bear in mind these loopy earth tone polyester bedspreads of outdated,” Sternlicht said in 2004 in a Starwood announcement for the mattress’s fifth anniversary. “Westin’s Heavenly Mattress was the primary of many Starwood improvements that gave the business a a lot wanted get up name and helped our manufacturers differentiate themselves in a robust manner.”
The Heavenly Mattress was greater than only a win for Westin on the property stage. It launched a brand new line of enterprise for the model: at-home gross sales.
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For the reason that mattress’s 1999 launch, greater than 500,000 Heavenly Beds have been bought from the Westin Retailer on-line. Delta Air Lines even turned to the brand for some time for its premium cabin bedding. And the mattress can be provided at residence decor retailers like Pottery Barn.
Now you can purchase the brand new Heavenly Mattress on-line on the Westin Store, the place mattress costs begin at $1,645 or 411,000 Marriott Bonvoy factors.
A number of methods to win a brand new Heavenly Mattress
Whereas you should buy a Heavenly Mattress, there are additionally methods to win one by way of Marriott and Westin.
Westin’s Move Well to Sleep Well with Strava marketing campaign runs by way of the top of Could and invitations U.S.-based customers of the Strava health platform to finish 600 minutes of exercise all through Could to be entered into a contest for one among 10 new Heavenly Beds.
Moreover, you possibly can enter the Sleep Well at Home with the Westin Store sweepstakes by way of July 31 for an opportunity to win a brand new Heavenly Mattress or a two-night keep at a Westin lodge.
Candy desires … and will candy victory be yours within the competitors.
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