Planning to e-book a visit in 2024? Properly, flying to your subsequent vacation spot through Southwest Airlines has simply gotten a little costlier — no less than in relation to utilizing your Southwest Rapid Rewards factors.
In case you are a Southwest Speedy Rewards member, you could casually skim (or skip altogether) studying each phrase in your Speedy Rewards account assertion.
As first reported by Frequent Miler and confirmed when this TPG author checked the underside of her Speedy Rewards account assertion electronic mail on Nov. 10, Southwest not too long ago issued the next discover:
Beginning Jan. 1, 2024, for flights bought utilizing Speedy Rewards factors, the variety of Speedy Rewards factors required per greenback of base fare will improve by roughly 4%.
So, what does this imply for vacationers?
Associated: Southwest revamps Rapid Rewards by lowering thresholds for status
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Southwest Speedy Reward factors will probably be value much less in 2024
At the moment, TPG values Southwest Speedy Rewards factors at 1.4 cents apiece, which implies your factors will quickly be value 1.3 cents every as soon as the change takes impact. Nevertheless, individuals who e-book journey for 2024 earlier than the Jan. 1 change is not going to be affected. Due to this fact, we suggest reserving award flights earlier than the rise happens.
“We not too long ago shared with Speedy Rewards® Members that starting Jan. 1, 2024, they’re going to see a modest improve within the variety of Speedy Rewards factors required per greenback of the bottom fare to redeem Wanna Get Away®, Wanna Get Away Plus®, Anytime, and Enterprise Choose® fares,” a Southwest spokesperson informed TPG in a press release. “We proceed our give attention to enhancing the Prospects’ experiences and stay dedicated to delivering nonstop Southwest Hospitality. We’re making this modification as a standard course of enterprise to adapt to the present setting and elevated value pressures.”
Although Southwest is giving its prospects ample discover concerning the change, this isn’t the primary time the airline has devalued its factors program, which already ties the variety of factors required to the money worth. In 2021, the loyalty program decreased the worth of Speedy Rewards factors by 6%.
Associated: The best Southwest Airlines credit cards
Backside line
Whereas a 4% improve within the variety of factors wanted to e-book an award flight isn’t an enormous loss, it is fascinating that an already revenue-based program would see a devaluation like this. With the present sample, although, it would not shock us if this occurs once more with Speedy Rewards in one other couple of years.
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